Sierra/Engine Television, a global production and
distribution company has teamed up with former Sony SVP, Brendan Fitzgerald's
company, Pomodoro Stories to acquire the format rights to the Korean drama
series, Cruel Temptation. The series will be developed into both
English and Spanish formats to serve audiences in the United States and Latin
America. Yunjeung Jo, President of Seoul Broadcasting System (SBS) International
said, “We're very pleased to start a great partnership with one of the most
important producers and distributors in the world, which will be a key factor as
we position our products in the U.S. and Latin American market”. According to
TNmS, a Korean audience research company, the show was a hit among viewers and
had clinched the top spot during its run on SBS. It has also been successfully
adapted in both China and the Philippines
.
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