NEW YORK: Michel Rodrigue, who serves as a distribution consultant for Engine Entertainment's format division, talks in this video interview about the global appeal of the interactive format Thumb Wars and how its use of technology lends itself to built-in advertising, sponsorship and digital integration.
Engine Entertainment recently announced its first pickups for Thumb Wars, with Spain's Zebra Produccionnes and France's Rosnay International now on board. The interactive game show involves smart-phone technology to drive the action, as contestants use apps to receive clues on their quest to find hidden treasure. In each stand-alone episode, four new teams set out on a day-long adventure. The journey takes them to historically relevant locations, making the format easily adaptable for all markets. Engine Entertainment, which was recently launched by former Power exec Chris Philip, is taking the format worldwide, and is co-producing the project alongside Ben Silverman's Electus for the U.S.
