South African interactive gameshow format Thumb Wars is heading into France and Spain, through deals sealed by Engine Entertainment and its format consultant Michel Rodrigue.
The format has been picked up by Zebra Producciones of Spain, which is in the final stages of selling it to a local broadcaster, as well as French prodco Rosnay International, which is starting to develop it for the French market.
As well as seeking broadcasters for the format, Zebra and Rosnay will partner with telcos and sponsors to bring the format to life in each of their markets. Former Distraction Formats chiefRodrigue said the format offered "natural product integration opportunities" that producers "must be able to package creatively."
Created and produced by Stimulii and broadcast on SABC in South Africa, the format has contestants using smartphone apps to receive clues for a quest to find hidden treasure. It was picked up for the US market by Ben Silverman's Electus during MipTV.
Ed Waller
24 Jun 2010
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Tuesday, 29 June 2010
Rodrigue thumbs his way to France, Spain
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