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Engine starts in Latin America
Chris Philip's new transatlantic production/distribution outfit Engine Entertainment has set its sights on Latin America, partnering with a local production company to create programming in the region.
Engine Latino is a new 50/50 joint venture between Philip's US- and UK-based company and Bross el Cuadrado, a Mexican prodco best known for its feature films. Engine will act as distributor, while Bross will offer production services and local contacts.
The JV will be run out of new offices in Mexico City, with Engine's senior VP of sales and business development Paulette Bensussen - who brokered the agreement - supervising operations.
Philip, Engine's CEO, said Bross's advertiser relationships and production knowledge would help to address "the growing worldwide demand for innovative Spanish-language programming."
It is the first international JV for Engine, which was launched at MipTV in April. Philip created the group after leaving his role as global distribution chief at UK drama indie Power last year.
Engine has since tapped Ganesh Entertainment for Bensussen and Michele Rodrigue as format distribution consultant at its Engine Formats division. It is also coproducing and distributing interactive treasure hunt gameshow Thumb Wars with Ben Silverman's multimedia studio, Electus.
Jesse Whittock
8 Jun 2010
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