Sierra/Engine making series for Electus’ NuevOn

May 7, 2013

Producer and distributor Sierra/Engine is making an animated show with Latino star Don Cheto for NuevOn, the US Hispanic-focused YouTube channel run by Ben Silverman’s Electus.
Don Cheto will be produced by Sierra/Engine with Pixo Entertainment. It will feature an animated version of the eponymous presenter.
This project is the second series Sierra/Engine CEO Chris Philip has been involved with for NuevOn after having successfully launched Mexico’s leading comedy troupe, La Gran Royal, together with Engine partner Paulette Bensussen.
Philip said: “This will be the Family Guy for Latinos and NuevOn is the perfect home for the series.”

http://tbivision.com/news/2013/05/sierraengine-making-series-for-electus-nuevon/73992/

Sierra/Engine & Pixo Partner for Don Cheto Animated Series

By Kristin Brzoznowski

Published: May 7, 2013

LOS ANGELES: Sierra/Engine Television is working with Pixo Entertainment to produce the animated series Don Cheto for the YouTube channel NuevOn, which is tailored to young, multicultural Latinos.


Known as "el hombre del vozarrón" (the loud-voiced man), Don Cheto is the host of a top-rating morning radio show for Latinos living in the U.S. and is also the host of El Show de Don Cheto, a Spanish-language variety show. The animated series centers on Cheto, a first-generation Mexican father who is raising his family in America. The series will be written by Marcos Bucay and Moisés Aisemberg, of the Mexican comedy troupe La Gran Royal.
“Don Cheto’s fan base is tremendous and his millions of followers will make an immediate impact on the show’s success,” commented Chris Philip, the CEO of Sierra/Engine Television. “This will be the Family Guy for Latinos and NuevOn is the perfect home for the series.”
"In NuevOn we are always offering Hispanic talent, their fans and YouTube audiences new and fun ways to connect and interact," said Luis Balaguer, the CEO and founder of Latin WE. "Don Cheto's charisma and sense of humor appeals to a wide Hispanic audience and provides for amazing content in a cartoon. We are very excited to have him in our family."

http://www.worldscreen.com/articles/display/39084

C21 MipTV Issue

http://www.c21media.net/screenings/c21tv/engine-driver-talks-drama

TBI MipTV Issue

Cynopsis


~ EXECUTIVE MOVES ~

Sierra/Engine Television has appointed Bob Kennedy Executive Vice President of Global Sales and Acquisitions, effective immediately. Kennedy, who previously served as Executive Vice President for ContentMedia, will be responsible for expanding Sierra/Engine's catalogue and overseeing the sales strategy worldwide.

http://www.cynopsis.com/editions/cynopsis/040513/#

Kennedy heads to Sierra/Engine

US producer distributor Sierra/Engine has hired a former Content Media executive to help expand its catalogue and oversee a global sales strategy.
Bob Kennedy is joining the company as VP of global sales and acquisitions reporting to CEO Chris Philip.
At Content Media. Kennedy oversaw distribution of more than 2,000 hours of programming including the CBC library. He also expanded the catalogue with acquisitions of US prime time programming from The CW, Discovery, History and TLC among others.
Prior to that he was executive VP of worldwide sales and acquisitions at Alfred Haber Distribution for 15 years, acquiring titles including Dog the Bounty Hunter and Ghost Hunters.
Sierra/Engine was created last year when feature film specialists Sierra/Affinity joined forces with Engine Entertainment to launch a TV sales arm. It already has NBC’s Crossbones series starring John Malkovich on its slate among other dramas.

Clive Whittingham 04-04-2013 ©C21Media

http://www.c21media.net/archives/106435

MIPTV Spotlight: Sierra/Engine Television

Published: April 5, 2013

CANNES: The acclaimed actor John Malkovich is portraying the lead role of the diabolical pirate Blackbeard in the new drama Crossbones.


NBC gave the show a straight-to-series order for ten episodes. “TV production has gone through a shift in financing methods, as networks are now receptive to allowing a third party to assume a large share of the financial burden for a series in exchange for international rights,” explains Chris Philip, the CEO of Sierra/Engine Television. “These straight-to-series deals mitigate the risk for the network while ensuring artists retain full creative control at the budget level they require. This model ensures that international broadcasters will be delivered a full season.” Sierra/Engine’s Rescue 3 combines a U.S. syndication model with a straight-to-series model. The company’s catalogue also includes Siberia.

http://www.worldscreen.com/articles/display/2013-4-5-usa-miptv-sierra-engine